Zimbabwe Tourism Authority and Zambia Tourism Agency met for a series bilateral meetings over the last two days under the Joint Tourism Facilitation Committee (JTFC), in Victoria Falls, Zimbabwe.
The JTFC, was co-chaired by the ZTA Chief Executive, Ms Winnie Muchanyuka and her Zambia Tourism Agency CEO, Mr Matongo Matamwandi, is a fulfilment of tenets of the inter-ministerial engagements on the Victoria Falls The inter-ministerial meeting is an initiative led by Hon. Nqobizitha Mangaliso Ndhlovu and his counterpart Hon. Rodney Sikuma.
The Committee is charged with identifying and discussing initiatives on the ground to bring the two countries’ cooperation to life. In her remarks, Ms. Winnie said, “The two-day meetings have seen the national tourism organizations mapping collaborative activities in the joint marketing of Victoria Falls and Kariba where the countries share tourism assets and borders and organizational operations benchmarking” Muchanyuka added that, “The overall objective comes from the realisation that one cannot win alone, the two countries have shared resources and rich history, expertise etc. which together the countries can achieve more” she added.
In agreement with his counterpart the Zambia Tourism Agency CEO Mr Matongo Matamwandi reiterated the need to collaborate, “If we work together, we put resources, ideas and minds together, we can achieve much more. We would rather collaborate, be more effective and efficient than to compete in promoting the Victoria Falls,” said Matamwandi.