The Zimbabwe Tourism Authority (ZTA) remains hopeful ahead of tourism month which is celebrated annually in September.The month-long focus on tourism plays key role to the development of the sector especially in post-Covid 19 era.

This year’s theme is Rethinking Tourism.

“World Tourism Day is upon us, and this year’s theme is: Rethinking Tourism . . . and we want to unpack that theme in a very big way and see how tourism has impacted the livelihoods of people.

“We are very excited as the tourism sector, and there are any milestones that we have achieved. But, what is also important is that we want to bring awareness around socio-economic issues, and that is how tourism is contributing,” ZTA Head Corporate Affairs Godfrey ‘Chief’ Koti said.

“We want to talk about resilience, sustainability. So, as the ZTA we are encouraging everyone to recognise this month as a big month for tourism, and we are happy that we are back in business as the TOURISM sector, and we are happy to be building the economy, country and hopefully building back bigger and stronger after this pandemic affected us in a big way.

Koti said several activities were planned ahead of the tourism month including the upcoming premium showcase —- “the 15th edition of Sanganai/Hlanganani World Tourism Expo scheduled for the Zimbabwe International Trade Fair in Bulawayo from 13-15 OctoberAnd of course, we are looking forward to having some activities around the country to commemorate this special month of September. We are hoping that each and every individual that is within the tourism sector and the supporting industries and enabling industries will come together to celebrate his day as we recognise the benefits of tourism in the country. So, hey, this is an opportunity for you to be part of it if you are an aspiring tourism player, it is also time to join us now, and enjoy the fruits that tourism has to offer for the country.”